 Judith and Jack Rosenberg began the business of selling antique and estate jewelry almost thirty-five years ago. They set out to provide their local community and those that visited with the ability to collect amazing antique jewelry and other antiques to bring into their home and to treasure, as they did. Little did they know that their world would soon be turned upside down by just a handful of those first pieces they set out.
In the process of transacting their daily transactions with buyers, they discovered that some pieces sold quicker than others—so much so that they were gone as soon as they arrived. These pieces seemed to be of upmost importance to those that purchased them, but why? There had to be something special about those pieces, and they set out to discover the common denominator—marcasite.
What is so special about marcasite? What is it? It's a natural mineral that is mined in South America called iron pyrite. The stone is silver and has a bright metallic luster. The top of the stone is cut into facets like diamonds and catches the light, thus causing them to glow when the light reflects off them. The result is a beautiful and very unique look that seemed to grab all of their customer's attention.
The older marcasite pieces were in short supply, and the Judith Jack Company, as it was called, had trouble fulfilling orders. While they tried to find as much as they could, there simply did not seem to be enough supply for the demand that they continued to have. In order to meet demands, Judith Jack began to manufacture replicas in marcasite and sterling silver. This move created Judith Jack as we now know it. It was, in short, a transformation of the company itself and the point at which the company became defined.
The creative ability of Judith Jack to provide that the buyers want makes them superior in the jewelry business. In spite of marcasite's rarity, Judith Jack has been able to compensate by developing a manufacturing process that allows for the creation of similar product that includes marcasite, but allows for the inclusion of sterling silver in order to allow the production of great quantities of jewelry for Judith Jack customers. The success of the company depends on keeping the customers happy, and you can only do that if you give them what they want. Understanding this essential fact, Judith Jack set out to do just that and found true success in the process.
What makes Judith Jack so successful is the innovative way they design all of their collections. After over thirty years in the business, they have developed a sense of what their customers want, and they go the extra mile to provide it. They do not use a machine to create the designs, but rather each one is handcrafted in order to allow intricacy in the design as well as attention to detail. The attention to detail and quality of each piece of Judith Jack jewelry means more satisfied customers, and satisfied customers bring in more customers, thus a continuing chain of buyers for this beautiful collection of jewelry. For them, the key element was not only the materials but also the quality work that was done by hand. This gave the company something extra, something special that only they could market.
Although the company is best known for antique jewelry, they have begun to offer modern and classic designs within their newer collections. They are consistently looking for new designs to add to their collection. The pieces are available through a number of websites as well as in fine stores such as Bloomingdale's and Nordstrom's and jewelry stores such as Manley's. What's important to understand about this company is that they are wiling to meet their needs of the customers, thus the reason there are so many different designs appearing throughout the year. With the jewelry business, that is very important because women tend to tire of one particular design, so you have to be able to keep on top of what they want. If you aren't able to do that, your business will not be successful. Judith Jack's track record shows the innovative ways they use in order to make sure that their customers always have new designs in which to embellish themselves.
Today, the look of Judith Jack is that of a mixed bag. Because their goal is to satisfy customer specifically, they do so by providing variety and a unique flare that is uniquely their own. These qualities make the lines of jewelry that they produce very much in demand. The tell tale beauty that each piece has to offer coupled with the unique characteristics of these designs make them beautiful examples of art that women and men can wear and enjoy.
The Judith Jack line of jewelry is constantly changing in order to meet the needs of their customers. That means antique, classic, contemporary, or whatever else the public is buying must be the main priority. Nearly thirty-five years in business certainly proves that Judith jack knows what the public is buying and is able to make it available. The highly visible Internet and physical appearances of Judith Jack jewelry proves the importance of catering to your customers' desires. The company is likely to continue to grow and flourish with their ability to meet these needs and even to expect them.
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